A $500 store Jackson runs, with Claude Code doing the heavy lifting.

1. The deal

Terms in plain words

• Andrew lends $500. No interest. It is spent only on the items in the budget below, nothing else without a chat first.
• Each month, half of the net profit goes back to Andrew until the $500 is repaid. The other half is Jackson's, or gets reinvested in ads. His call once the first $500 is back.
• If the store loses the money, the loan is forgiven. That is the point of backing him now, while the downside is small.
• Andrew can pause ad spend if the numbers in section 8 are not hit after the 30-day test. No hard feelings, we learn and go again.
• Jackson sends a one-page numbers update every Sunday. Claude writes it, Jackson reads it and owns it.

2. Structure: who holds what

Jackson is under 16, so the legal bits sit with Andrew and the work sits with Jackson. Shopify, Meta and ASIC all require the account holder to be 18 or over, and a business name can only be held by an adult.

3. Brand kit

Same design system as Fininity, shifted to purple. Barlow Semi Condensed for headings, Barlow for body, white ground, one bright accent, a three-stripe wave to close every page.

Logo

The mark is a spinner: a plum ring with three violet dots and a centre. The wordmark is FIDGET in plum, FIX in violet. This page's header is the working version. Jackson refines it in Canva or has Claude iterate the SVG. Export SVG, transparent PNG, and a square icon for socials.

Voice

• Short, playful, honest. "Click it. Flip it. Chill." Not corporate, not shouty.
• Sell the feeling, not the specs. Satisfying, quiet, keeps your hands busy in class or at your desk.
• Real videos of real hands. No stock footage, no AI renders of products we do not sell.

4. Starting range: 10 products

Pick quiet, satisfying, hard-to-break items that film well. Source from a supplier with an Australian warehouse first (Dropshipzone) so delivery is 3 to 7 days, and fall back to CJdropshipping or Zendrop for anything they do not carry. Slow shipping is the number one reason small dropship stores get bad reviews.

Bundles from day one

• Desk Kit (#1 + #3 + #10) $54.95 · Pocket Pack (#2 + #5 + #8) $24.95 · Fingerboard Starter (#6 + #7) $64.95.
• Free shipping over $35. That pushes the average order from one $13 slug to a $25 to $55 bundle, which is what makes the ads pay.

5. Store build

1. Shopify trial ($1 a month for the first 3 months on the current promo, then Basic at roughly $56 a month). Store currency AUD, ship to Australia only to start.
2. Theme: Dawn (free). Jackson and Claude style colours, fonts and sections to the brand kit. No paid theme.
3. One supplier app only (Dropshipzone or Zendrop). Import the 10 products, rewrite every title and description in the brand voice, replace the supplier's stock photos with our own wherever we have them.
4. Order one sample each of the hero products (#1, #2, #3, #6) to Jackson's house. About $60. These are the content: real hands, real desk, real ramp.
5. Pages: Home, Shop, Bundles, About (Jackson's story, first name only, no school, no suburb), Shipping and Returns, Contact, Privacy, Terms. Claude drafts, Andrew reads the legal ones.
6. Shopify Payments plus PayPal. Afterpay later if orders justify it.
7. Connect the Meta pixel and Conversions API through the Shopify Facebook and Instagram app before the first ad runs, or the ads learn nothing.
8. Shopify Email for abandoned-cart and post-purchase review requests. Free up to 10,000 emails a month.
9. Test order end to end with a real card before launch. Refund it.

6. Where the $500 goes

Canva free, Claude Code (already have), CapCut free, Shopify Email free. Nothing else gets paid for until the store has paid for itself.

7. Marketing

8. The numbers that decide it

At $350 spend and $15 per purchase that is about 23 paid orders in the test month, roughly $700 revenue, and the ad money comes back as gross profit. Organic orders on top are the upside. Month 1 is a learning month, not a profit month.

9. The first 30 days

10. How Jackson works with Claude Code

Claude is not a helper he asks questions. It is the operator he directs. A CLAUDE.md in his project folder tells it the brand, the rules and the numbers, so every session starts already knowing the business. That file is in this folder as Fidget-Fix-CLAUDE.md. Copy it into his project folder as CLAUDE.md.

11. Checklists